CHRISTEN SMITH
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What Would Happen If

"What Would Happen If" is an original video series I created for Digg.com. It was adapted from a written series by Steve Rousseau. 
The Manifesto:
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"What Would Happen If" is the anti-explainer video. Utilizing visual metaphors, we take a mundane hypothetical situation to its logical conclusion. 
The Ask:
  • To build a regular delivery schedule of short-form original video content
  • To simultaneously release a video with a related written content to utilize video-in-canvas product
​The Constraints:
  • Video production pipeline requires more lead time than written content pipeline
  • Limited access to animation team and charismatic screen personality
  • Don’t want to make “Explainer” video content that looks like every other publisher
The Solution:
  • Live-action shoots featuring hands interacting with minimal sets and props narrated by Voiceover
  • To fold the research and writing schedule into the video pre-production schedule, and adding a VO script-writing phase
  • Writing and shooting 4 videos at a time so that post-production and delivery with written article can be staggered over the course of 4 weeks
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©2021 Christen Smith ​
  • Animation
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