"At Your Leisure" is an original series with a video and written component that I created for Digg.com along with Steve Rousseau.
The Manifesto: "At Your Leisure" is all about hobbies, how to start them, and the people who love them. In a day and age where turning a beloved activity into a side hustle can be a mark of entrepreneurial pride, "At Your Leisure" features the people who have been getting good at a hobby simply for the joy of it.
The Ask:
To build a regular delivery schedule of “longviews” original video content
To create videos about shareable topics
The Constraints:
Don’t want to make patronizing or mind-numbing “Hey look at this cool thing” “how-to” videos like every other publisher
How to avoid double-coverage of the same subject in two different mediums