Smithereenes
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Smithereenes Cards was a project Christen co-launched in 2009 as a radical experiment in corporate philanthropy. An increasing percentage of the gross revenue from the DIY illustrated greeting cards was donated to Restore NYC year over year, whose work for the holistic healing of survivors of sex-trafficking inspired this project.
Despite the seasonal side-hustle operations, Smithereenes Cards stayed out of the red year after year. In 2015, 70% of the gross revenue from Smithereenes was donated to Restore NYC. |